%0 Research article
%T Examining the effect of environmental certification, wood source, and price on architects’ preferences of hardwood flooring
%A Macias, Natalie
%A Knowles, Chris
%D 2011
%J Silva Fennica
%V 45
%N 1
%R doi:10.14214/sf.34
%U https://silvafennica.fi/article/34
%X This article examines the importance architects place on three factors,  environmental certification, wood source, and price, when specifying  hardwood flooring. Architects were presented with nine flooring  scenarios, in which the three factors were present in varying levels.  They were asked to rank the scenarios from the least preferred to the  most preferred. Data were obtained from a mail survey of architects in  Oregon and Washington, U.S.A. (n = 402). Conjoint analyses determined  that architects consider price and wood source to be the most important  factors when specifying hardwood flooring. Interestingly, environmental  certification was considered the least important factor. The respondents  were then separated into three groups for further analysis based on  whether they identified themselves as more influenced by environmental  factors (biocentric) or human needs (anthropocentric). This analysis  showed that the biocentric group favored wood source over price and  environmental certification, while the anthropocentric group favored  price.