Current issue: 55(3)
Under compilation: 55(4)
So far, consumer housing values have not been addressed as factors affecting the market diffusion potential of multi-storey wood building (MSWB). To fill the void, this study addresses different types of consumer housing values in Denmark, Finland, Norway, and Sweden (i.e., Nordic region), and whether they affect the likelihood of prejudices against building with wood in the housing markets. The data collected in 2018 from 2191 consumers in the Nordic region were analyzed with exploratory factor analysis and logistic binary regression analysis. According to the results, consumers’ perceptions on ecological sustainability, material usage and urban lifestyle were similar in all countries, while country-specific differences were detected for perceptions on aesthetics and natural milieus. In all countries, appreciating urban lifestyle and living in attractive neighborhoods with good reputation increased the likelihood of prejudices against wood building, while appreciation of aesthetics and natural milieus decreased the likelihood of prejudices. In strengthening the demand for MSWB and sustainable urbanization through actions in businesses (e.g., branding) and via public policy support (e.g., land zoning), few messages derive from the results. In all, abreast with the already existing knowledge on the supply side factors (e.g., wood building innovations), more customized information is needed on the consumer-driven issues affecting the demand potential of MSWB in the housing markets. This would enable, e.g., both enhancing the supply of wooden homes for consumers appreciating urban lifestyle and neighborhoods and fortifying positive image of wood among consumers especially appreciating good architecture and pleasant environmental milieus.
In view of improving multi-country forest sector models, this study investigated to what extent the price and income elasticity of demand for forest products had changed in the past two decades, and how much they depended on the countries income level. For each of seven major product groups annual observations were divided between high-income (top 20% in gross domestic product per capita) and low-income, and between recent (2004–2013) and older (1992–2003) observations. The results indicated that for sawnwood and particleboard the data could be pooled across all countries and years. For the other commodity groups (veneer & plywood, fiberboard, newsprint, printing & writing paper, other paper & paperboard), there were statistically significant differences in gross domestic product or price elasticity between high and low-income levels or old and recent observations. Efficient elasticities were obtained by pooling the maximum number of observations while respecting the statistically significant differences. The resulting GDP elasticities were the same, or very close, across income levels for all products. The price elasticities differed by income level only for newsprint and for veneer and plywood. International forest sector projections to 2065 obtained with these elasticities compared with those based on pooling all data across time and income levels gave less than 3% difference for world consumption of sawnwood, particleboard, fiberboard, and newsprint, but 19% higher consumption for veneer and plywood, 31% for printing and writing paper, and 18% for other paper and paperboard. The world price was 1% to 11% higher for end products and 3% to 22% higher for raw materials and intermediate products.
The purpose of the analysis presented in the article was to form an estimate as to future Finnish-American trade in forest products. The Finnish-American trade, that had its beginning in 1919, has been steadily growing and at the outbreak of the Second World War occupied third place in Finland’s total foreign trade. Over 90% of the Finnish exports consisted of forest industry products, pulp and newsprint being the most important items. The sales associations of the pulp and paper industries made it possible for the industries to gain a footing in the American market.
The production of pulp and most kinds of paper has increased in the USA up to 1942, but production of newsprint has tended to decrease. The timber resources of the country are large, but there is a considerable timber deficit in the northeastern states, therefore, these regions must be the principal aim for a campaign to build up the future market. According to the survey of future need of imports to the USA, more than two million tons of pulp and 2-3 million tons of paper products are needed in the immediate post-war period. The Canadian and Swedish competition will remain at about the same level, but one Finnish advantage, the quality, has disappeared on account of the progress made by research in the USA during the war.
The PDF includes a summary in Finnish.