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Eero Julkunen, Altti Kuusamo

Kansallis/omaisuus. Metsän mielikuvat isänmaallisissa lauluissa ja metsämainoksissa

Julkunen E., Kuusamo A. (1987). Kansallis/omaisuus. Metsän mielikuvat isänmaallisissa lauluissa ja metsämainoksissa. Silva Fennica vol. 21 no. 4 article id 5325. https://doi.org/10.14214/sf.a15482

English title: Images of forests in patriotic songs and forest advertisements.


The article compares forest images in provincial and patriotic songs and in forest advertisements by banks and insurance companies. In songs, coniferous forests represent the primaeval nature and broadleaved forests represent culture. Coniferous forest is the real patriotic forest. Forest images in advertisements are twofold: both elevated patriotic forests and profane raw-material forests are found.

The paper is based on a lecture given in the seminar ‘The forest as a Finnish cultural entity’, held in Helsinki in 1986. The PDF includes a summary in English.

Original keywords
semiotiikka; populaarikulttuuri; suomalainen identiteetti; isänmaalliset laulut; metsämainokset

English keywords
semiotics; popular culture; Finnish identity; patriotic songs; forest advertisements

Published in 1987

Available at https://doi.org/10.14214/sf.a15482 | Download PDF

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